SIMPLY SPIKED® TAKES FLAVOR TO THE TROPICS WITH NEW VARIETY PACK

Simply Spiked Tropical Variety Pack debuts with vibrant new pineapple-forward flavors, just in time for summer 

CHICAGO, April 16, 2025 /PRNewswire/ -- Simply Spiked^® is turning up the heat for 21+ fans with the launch of its new Simply Spiked^® Tropical Variety Pack — a lively new addition to the brand's popular lineup of ready to drink offerings with 5% real fruit juice that is squeezed then concentrated.

Inspired by the tropical flavors that fans love, this new pack delivers a juicy escape with 5% real fruit juice that is squeezed then concentrated, 5% ABV, and just the right touch of carbonation. The Simply Spiked Tropical Variety Pack introduces two brand-new pineapple-forward flavors:

• Signature Pineapple: The bright, juicy pineapple taste is a fresh wave of new flavor sending your taste buds on a one-way trip to the tropics.
• Mango Pineapple: Dive into ripe, juicy mango flavor with a splash of pineapple. This exotic blend of refreshingly tasty and sweetly satisfying flavors will have you on island time in no time.

As a bonus, Simply Spiked is giving its beloved Lemonade Variety Pack a flavor remix with the addition of Raspberry Lemonade, making its official debut in the lineup in time for summer, offering fans even more choices for summer refreshments.

"Simply Spiked is not just bringing pineapple to the party; it is really bringing Tropical vibes in a can," said Elizabeth Hitch, Vice President of Above Premium Flavor at Molson Coors Beverage Company. "With our latest innovation, Simply Spiked is giving fans a first-class ticket to flavor paradise."

Simply Spiked Tropical is available nationwide in 12-packs of 12-oz cans starting this spring and Simply Spiked Raspberry Lemonade can be found in the Simply Spiked Lemonade Variety Pack.

To celebrate responsibly and find Simply Spiked near you, visit drinksimplyspiked.com/locator. For more information about Simply Spiked and its products, follow the brand on social media at @drinksimplyspiked.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

SOURCE Molson Coors Beverage Company