Game On! Butterfinger® Partners with 'Borderlands 4' to Launch Epic Sweepstakes

Players can unlock exclusive gaming prizes and Salted Caramel Butterfinger merch leading up to the launch of Borderlands 4 in September

PARSIPPANY, N.J., April 15, 2025 /PRNewswire/ -- Butterfinger®, the crispety, crunchety, peanut-buttery bar that gamers know and love, is teaming up with 2K Games and Gearbox Software to help players Game Better with Butterfinger and gear up for the launch of Borderlands 4 in September via PlayStation 5 (PS5™), Xbox Series X|S, and PC. Butterfinger is partnering with the iconic looter-shooter to sponsor fan-favorite streamers, release the epic Game Better with Butterfinger sweepstakes with a fresh twist, and introduce gamers to the new Salted Caramel Butterfinger.

"Gaming and Butterfinger go hand-in-hand, which is why we're thrilled to join forces with Borderlands 4," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. "This partnership celebrates what gamers love: intense fun and new flavors. Our new Salted Caramel Butterfinger adds a perfect sweet-and-salty twist to fuel your gameplay, and we've created some incredible rewards that bring the Borderlands universe to life in a way that will excite candy lovers and gamers alike."

Now through July 31, the Game Better with Butterfinger sweepstakes will enhance the gaming experience by selecting weekly winners who can unlock epic merch items and prizes at GamewithButterfinger.com, including:

• Borderlands 4 Game Codes: Break free from a dangerous hidden planet as one of four new Vault Hunters. The most ambitious Borderlands title to-date delivers more looter-shooter Mayhem than ever before. Coming September 2025.
  
  
• Borderlands Collection: Pandora's Box Game Codes: This bundle includes all six acclaimed base games from the Borderlands franchise: Borderlands: Game of the Year Edition, Borderlands 2, Borderlands: The Pre-Sequel, Tales from the Borderlands, Borderlands 3, and New Tales from the Borderlands, as well as all their add-on content.
  
  
• Borderlands 3 Golden Key Codes: Golden Keys are precious, as they're the only way to open the Golden Chests that contain a trove of powerful loot. To use your Golden Keys, look for the Golden Chest in-game inside of Sanctuary III.
  
  
• Borderlands 3 Game Code: Play solo or join with friends to score loads of loot and save your home from the most ruthless cult leaders in the galaxy as you reignite your passion to get ready for BL4 later this year.
  
  
• Gaming Gear: Butterfinger branded custom controllers, drones, and more!
  
  
• Salted Caramel Butterfinger Swag Kit: Complete with custom sweatshirts, yellow bucket hats, branded socks, and the all-new Salted Caramel Butterfinger.
  
  
• Cash prizes, coupons, and more!*

"I've loved Butterfinger since I was a kid—you can probably find an empty wrapper on my desk right now," said Randy Pitchford, Founder and President of Gearbox Entertainment. "Getting to team up with Butterfinger for Borderlands 4 is kind of surreal. My team at Gearbox and I make Borderlands to be these wild, over-the-top games with a lot of love, and this partnership just fits. I've been playing Borderlands 4 with my team constantly during development, and now Butterfinger is going to help us share the Borderlands experience with fans in a fun, delicious way."

To participate, players can simply purchase a participating Butterfinger, CRUNCH, Baby Ruth, or 100 Grand product and type in the UPC code at GamewithButterfinger.com, while supplies last.* To support the sweepstakes and partnership, Borderlands and Butterfinger fans will also be able to play Borderlands 3 alongside their favorite Twitch streamers to prepare for the new game release in September.

To learn more, visit GamewithButterfinger.com and follow Butterfinger on Instagram, X, Facebook and TikTok to stay up to date with the brand and this partnership in the weeks and months ahead

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 13 years of age and older. Must be 18+ to claim game code prizes. Void where prohibited by law. Sweepstakes starts 12:00 p.m. ET on 4/1/25 and ends at 11:59:59 a.m. ET on 7/31/25. Includes 17 separate weekly entry periods. Subject to Official Rules, including how to enter, entry period dates, prize details, odds, free method of entry, and restrictions, see https://www.gamewithbutterfinger.com/rules. Sponsor: Ferrero, U.S.A. Inc., 7 Sylvan Way, 4^th Floor, Parsippany, NJ 07054.

About Butterfinger^®
Butterfinger^® is an iconic American crispety, crunchety, peanut-buttery bar that has been providing one-of-a-kind enjoyment to consumers since 1923. Butterfinger^® is available nationwide at mass, grocery, and convenience stores. For additional information, please visit Butterfinger.com and stay connected with Butterfinger on Social (Instagram, Facebook, X, TikTok and YouTube).

About Ferrero^®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier's Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin® as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company's official social media channels.

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Other important factors and information are contained in the Company's most recent Annual Report on Form 10-K, including the risks summarized in the section entitled "Risk Factors," the Company's most recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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SOURCE Ferrero North America