Cotton Incorporated & CAKE PICNIC Welcome Spring with a Sold-Out Celebration at The Carlsbad Flower Fields
SAN DIEGO, April 14, 2025 /PRNewswire/ -- Set against a backdrop of vibrant ranunculus blooms, Cotton Incorporated and the viral dessert sensation CAKE PICNIC brought together cake lovers, community seekers, and eco-conscious enthusiasts for an unforgettable first-ever Cake Picnic in San Diego. As the event's exclusive sponsor, Cotton showcased the beauty, functionality, and sustainability of natural fibers, reinforcing its role as the perfect fabric for outdoor gatherings - even messy ones!
The sold-out event featured a dazzling display of 162 cakes, each lovingly baked by over 150 attendees and presented on 100% cotton tablecloths, linens, and napkins. These cotton touchpoints served not only as a versatile and durable choice for cake-related accidents but to demonstrate the soft, natural choice of fabric, especially while eating and dining.
Adding to the excitement, guests got an exclusive first look at an upcoming Cotton collaboration with Abbode (launching this month), a bespoke embroidery studio. Inspired by the blooming ranunculus fields and the joy of breaking cake together, this limited-edition line of embroidered cotton accessories seamlessly merges artistry with sustainability—perfect for elevating outdoor dining experiences.
"Cotton is naturally soft, breathable, and easy to care for — it truly is the ideal fabric. Whether you're wearing your favorite cotton T-shirt, a flowy spring dress, or setting the table with beautiful, low-maintenance cotton napkins and linens, cotton brings comfort and style to every occasion," said Kim Kitchings, senior vice president of consumer marketing at Cotton Incorporated. "We want everyone to see cotton as the go-to fabric for any gathering — whether you're wearing it or dining with it, it's a timeless fiber."
"I'm so excited to have Cotton as our first partner for CAKE PICNIC! It was a match made in heaven," said Elisa Sunga, founder of CAKE PICNIC. "When planning our picnics, especially with cake involved, I always reach for my cotton blanket—perfect for those sweet but messy moments. It's soft, cozy, super durable and easy to care for, which makes it the perfect foundation for a day in the outdoors with good friends and good food."
Beyond the cakes, Cotton engaged attendees with interactive experiences, inviting them to touch, feel, and test their cotton knowledge through hands-on quizzes—offering a chance to win exclusive, cake-inspired prizes and limited-edition giveaways. It was the perfect day for celebrating spring, surrounded by sweet treats, fresh blooms, and the unmatched comfort of cotton.
Why Cotton is the Perfect Outdoor Fabric
Cotton is naturally absorbent, quick-drying, and resistant to odors, making it an ideal choice for warm-weather entertaining. Unlike synthetic materials, cotton stays cool and comfortable in the heat, while its durability ensures it can handle everything from cake spills to spontaneous park lounging. Plus, it's easy to wash and reuse, reducing waste and promoting a more sustainable lifestyle. To learn more about these benefits of cotton, visit TheFabricOfOurLives.com.
About Cotton Incorporated:
Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization's mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook, Instagram, X (formerly Twitter), Pinterest, and YouTube.
The Fabric of Now is Cotton's new always-on, modern marketing platform that lives within The Fabric of Our Lives® ecosystem—a bold leap into the future of how we connect with the people who love us.
About CAKE PICNIC:
CAKE PICNIC is a gathering for the love of cake. It celebrates cake in all of its forms — chiffon cakes, upside down cakes, Princess cakes, cake loaves, cupcakes, Russian honey cakes, meringue cakes, jello cakes, trifles, multi-tiered cakes, sponge cakes, butter cakes, and more. CAKE PICNIC brings communities and friends together for the sole purpose of breaking cake and enjoying the following butter and sugar highs. To be surrounded by as many cakes as there are humans is definitely something special, right? It is a moment in time where we come together for something truly sweet. It is a feast for the ages and you just have to be there.
SOURCE Cotton
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